After you’ve built your mobile site, you’ll want to ensure that it can be found by
your target market. As I said, you will have increased exposure just from the
simple act of creating a mobile version of your site.
Some website owners let their visitors know that they have a mobile version of
their site right on their main site.
Personally, I don’t like this approach. It forces the visitor to see the “non-mobilefriendly” website, and only displays the mobile version if they are fortunate
enough to find the aforementioned link.
Instead, you can employ a “user agent redirect script” on your regular website.
This way, your website will determine which “user agent” (just a fancy way of
determining which browser is being used to access the website) is being used by
the visitor. If it detects that a “mobile browser” is being used, it automatically
displays the mobile-friendly version of the website.
This is far better as the visitor will see a pleasing layout right away… one that is
optimized for a mobile device and one that can be easily navigated.
Still, I would suggest you provide your visitors a way of seeing your regular
website if they really want to. Many “user agent redirect scripts” have a specific
function that allows the script to be bypassed. If yours does, you can add a link
to view your regular website.
In addition to using a “user agent redirect script,” I do suggest you optimize your
mobile site for the search engines (SEO), and do your best to ensure that your
current customers know about your new mobile site.
Some ideas include… ·Sending out an email newsletter that “unveils” your new mobile site
·Alerting your “fans” (via Facebook, Twitter, LinkedIn, etc.) about your new
·Making a blog post about your new mobile website and asking for
·Including a QR Code on the back of your business card that takes the user
straight to your mobile site.
Of course, there are many other ways to market your mobile site, but these ideas
will certainly help you jumpstart your marketing efforts.
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